IFC Rebrand

I helped the team at Gretel sharpen the "Slightly Off" voice for IFC through motion. The movement needed to express the personality of the brand, without getting the the way of content.

Check out work from the pitch phase here. 

My Role:
Ideation & Design (pitch phase)
Senior Animatior (delivery phase)

Studio: Gretel

Executive Creative Director:
Greg Hahn

Creative Director: Ryan Moore
Producer: Dina Chang

Design: Dylan Mulvaney

Animation:
Chase Massingill, Adam Grabowski, Irene Park, Andrew Brown, Tonya Smay