IFC Rebrand—
Pitch

During Gretel's IFC rebrand pitch, I proposed a direction that fully leaned into the "slightly off" tag line, and embraced a vernacular "un-design" philosophy.

Although it was killed, many of these ideas & elements made it into the final product in some form or another.

During Gretel's IFC rebrand pitch, I proposed a direction that fully leaned into the "slightly off" tag line, and embraced a vernacular "un-design" philosophy.

Although it was killed, many of these ideas & elements made it into the final product in some form or another.

Executive Creative Director:
Greg Hahn

Creative Director:
Ryan Moore

My role:
Art Direction, Design, Animation, Editing

Executive Creative Director:
Greg Hahn

Creative Director:
Ryan Moore

My role:
Art Direction, Design, Animation, Editing

hello@adamgrabowski.tv

hello@adamgrabowski.tv

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