IFC Rebrand

I helped the team at Gretel sharpen the "Slightly Off" voice for IFC through motion. The movement needed to express the quirky personality of the brand, without distracting from content.

Check out my work from the pitch phase here. 

My Role:
Ideation & Design (pitch phase)
Senior Animatior (delivery phase)

Studio: Gretel

Creative Director: Ryan Moore

Producer: Dina Chang

Design: Dylan Mulvaney

Animation:
Chase Massingill, Adam Grabowski, Irene Park, Andrew Brown, Tonya Smay